Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is.
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This can be as simple as adding a “recommended for you” or “you may also like” section to your product pages, encouraging shoppers to take a look at other items in your store. The way that your website looks, feels, and runs can significantly impact product page SEO. If your website speeds are slow or your buttons are unresponsive, shoppers are likely to grow impatient with your store and head to a competitor’s page instead.
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When ordering the optimized blog posts, we will ask you for your SEO Anomaly target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords. Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses for individual pieces of content on the web.
The key is considering what interactive elements would improve your content and what your audience would enjoy using. If your content is teaching people how to cook rice, it should show them a new way to cook rice and not the way every other blog post on the internet is showing them. Search engines work hard to reduce the amount of duplicate content in their results.
Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges. We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area.
In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest. You’ve learned about on-page SEO’s definition, plus its importance. Now, you’re ready to learn how to do on-page SEO for your website! Keep reading for a beginner’s walkthrough with tips from our SEO checklist, plus resources for learning even more about these on-page optimizations so you can perform DIY SEO.
- It also shows Google that your page is a hub of high quality content.
- Having a responsive, mobile-friendly site is a must if you want to rank.
- Either because they reveal interesting data, contain original insights and reports, or are otherwise entertaining.
- Backlinks from trusted websites signal authority and improve rankings.
This can help Google or any other search engines determine the quality of the content. The next step is to strategically incorporate your target keywords into your page and content. This approach to passage ranking helps Google pull out the best bits of your content to answer specific questions and queries people are searching for. Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section. Well, because having a mobile-friendly website improve user experience and can generate traffic. You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings.
